Ustyle brings in-store styling to e-commerce with AI outfit engine

Ustyle, a Turin-based AI startup, says its platform turns a brand’s existing catalog into millions of personalized, shoppable outfits for online shoppers. Early clients are seeing higher conversion, larger orders and more revenue tied to the styling experience.

Why it matters: - Fashion e-commerce has long struggled to replicate the sales lift that comes from complete, styled outfits in physical stores. - Ustyle says its system makes that experience scalable online without requiring brands to reshoot every combination. - Early results suggest the approach can raise conversion, average order value and revenue per visitor.

What happened: - Ustyle, an artificial intelligence company based in Turin, built an engine that generates millions of shoppable, personalized outfits from a single product catalog. - The platform turns static product pages into interactive styling sessions for shoppers. - The company says its live clients are seeing consistent performance gains.

The details: - The system processes each garment once and layers real garment assets onto a consistent model to create correctly fitted looks. - Ustyle uses the catalog a brand already holds, rather than requiring new outfit photoshoots. - At one early client, an established Italian fashion retailer, online conversion rose 52% year over year. - At that same retailer, average order value increased 35% year over year and revenue per visitor rose 28%. - Ustyle says roughly one third of that retailer’s online revenue was attributable to the styling experience. - The platform has delivered more than 1.27 million outfit views. - Ustyle holds a 5.0 rating on the Shopify App Store. - The company says revenue is growing about 40% month over month. - Ustyle now serves merchants across Italy and reaches shoppers in more than 25 countries. - The company is supported by Accelera Portugal, Flywheel Fund, CTE Next and the Innovative Enterprises Incubator of the Politecnico di Torino. - Ustyle recently placed second in the pitch competition at Expo Riva Schuh & Retail Hub. - Amirreza Pourassadi, CEO and co-founder, said: